Guidelines
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Leave reading time after a narrated label appears

For ordered-time narrated visuals, avoid new motion or reveals during label-reading intervals on dynamic displays to improve readability and mitigate missed labels for viewers learning unfamiliar terms.

  • purpose:refine
  • basis:empirical
  • time:ordered-time
  • temporal-pattern:dynamic
  • quality:readability:use
  • lever:text-annotation
  • component:label:use

advice

Hold the screen for label reading

Keep the display stable long enough for viewers to read a cued label. For example, reveal the label when narration names it, then delay the next reveal or animation until that label can be read.

reason

Why label reading time matters

A label competes badly with a new motion event. If animation starts while the viewer is trying to read the named label, attention shifts away before the object-label link is formed.

Mechanism: A spoken label cue creates a short interval when viewers need to read and connect the label to the object. New motion or reveals in that same interval pull attention away.

Evidence: The paper recommends allowing reading time after cueing a label and avoiding reveals or animation during the speech segment that cues it; in the studied sequence, rapid motion and competing animation caused some labels or actions to be missed (Faraday & Sutcliffe, 1997).

context

Use when labels introduce unfamiliar terms

  • User Goal: Read and retain the name of an on-screen object during a process explanation.
  • Data: The display introduces new labels over time.
  • Chart Setting: A narrated dynamic display could start another reveal or animation immediately after a label appears.
  • Audience: Viewers may not already know the terminology.
  • Success Criterion: Viewers can read the label and connect it to the right object before the next step begins.

exceptions

Do not add a pause when there is no new label to read

Break it when: No newly cued label appears in that interval. Why: This recommendation is specifically about the reading window created when narration introduces a label.

costs

What reading time costs

Sacrifice: You give up some pace. Risk: The sequence can feel slower if every step pauses equally. Mitigation: Reserve the pause for labels and terms that viewers must identify.

mistakes

Common label-timing misuse

Mistake: Starting a new animation as soon as a label appears. Why it fails: Attention shifts to the motion before the label is read.

check

How to test label timing

Failure Sign: Viewers remember the moving event but cannot name the labeled item. Quick Check: For each spoken label, check whether another reveal or animation starts before the cue finishes. Stronger Test: Show the segment once and ask viewers to name the labeled item immediately afterward.

fix

What to change

  • Delay the next animation until the label cue finishes.
  • Keep the labeled object and its label stable during the spoken term.
  • Slow or pause a moving element that would otherwise compete with the label.
  • Remove overlapping reveals from the same interval.

References

Faraday, P., & Sutcliffe, A. (1997). Designing effective multimedia presentations. Proceedings of the ACM SIGCHI Conference on Human Factors in Computing Systems, 272–278. https://doi.org/10.1145/258549.258753