Guidelines
Suggest edit

Reveal different items one step at a time

For ordered-time explanatory visuals, use staged reveals on dynamic displays to improve readability and address unordered scanning for viewers following an unfamiliar process.

  • purpose:refine
  • basis:empirical
  • time:ordered-time
  • temporal-pattern:dynamic
  • quality:readability:use
  • lever:layout-structure

advice

Stage reveals

Introduce new items in separate steps instead of all at once. For example, reveal one new label, object, or symbol, let viewers take it in, and only then reveal the next unrelated item.

reason

Why staged reveals work

A dynamic display cannot rely on viewers to choose the intended order when several new items arrive together. Staging the reveals gives the sequence a controllable entry order.

Mechanism: A reveal creates a state change that attracts attention. When only one new item or item group appears at a time, viewers are more likely to process it in the intended order.

Evidence: The paper reports that gradual reveals attracted attention, while simultaneously revealing several presentation items hindered ordered attention; the redesign used staged reveals to improve the sequence (Faraday & Sutcliffe, 1997).

context

Use when the screen contains several potential targets

  • User Goal: Follow a process explanation in the intended order.
  • Data: Multiple objects, labels, or symbols must be introduced over time.
  • Chart Setting: A dynamic display can reveal new items during playback.
  • Audience: Viewers are not expected to know where to look next on their own.
  • Success Criterion: Different viewers attend to the same item first and recall the sequence correctly.

exceptions

Do not split an object from its own label

Break it when: The two items are an object and the label needed to identify that object. Why: The source found that viewers shift between an object and its label, and that pairing helps identification.

costs

What staged reveals cost

Sacrifice: You give up some pace. Risk: Too many tiny reveal steps can make the sequence feel slow. Mitigation: Group only the object with its own label, and stage unrelated items separately.

mistakes

Common reveal misuse

Mistake: Revealing several unrelated labels, objects, and symbols at the same moment. Why it fails: Viewers scatter their fixations and the intended viewing order weakens.

check

How to test reveal order

Failure Sign: Different viewers report different first impressions of the same moment. Quick Check: Count how many unrelated new items appear at once in each step. Stronger Test: Show the segment once and ask viewers what appeared first.

fix

What to change

  • Split simultaneous reveals into separate steps.
  • Delay later labels, symbols, or objects until the earlier step has been seen.
  • Keep each reveal group to one item or one object-label pair.
  • Remove simultaneous appearance of unrelated items in the same interval.

References

Faraday, P., & Sutcliffe, A. (1997). Designing effective multimedia presentations. Proceedings of the ACM SIGCHI Conference on Human Factors in Computing Systems, 272–278. https://doi.org/10.1145/258549.258753